Fonts of the future: how typography dictates the mood and style of brands
Try to read this: HELLO. Now this: hello… And now this: HeLLo?! In all cases, it’s the same word. But each time, it “sounds” different. This is the power of typography: it speaks to us even before we understand the content. In the world of branding, a font is like the intonation of a voice. […]
How to Work Effectively with Client Feedback to Improve Design
Disappointment in a client’s eyes, the confused expression on a user’s face who can’t find the right button, a sharp drop in conversions after a redesign—these moments are painful for every designer. We pour our hearts into our projects, meticulously planning every detail, but reality often shatters our expectations. And it’s at this moment that […]