How to create an effective brand book for a business or organization
Imagine your brand is a person. It has its own style, voice, gestures, favorite colors, and favorite phrases. Now imagine you need to introduce this person to others—a designer, a copywriter, a new manager, or a partner from another city. How do you convey the essence? How do you avoid “well, it’s something like this, […]
How to prepare layouts for printing: tips from professionals
In printing, there is no such thing as “almost right.” One extra pixel can result in a cropped logo on your banner. The wrong color profile can turn a corporate blue greenish. Preparing layouts for print is a critical stage where the smallest details make all the difference. This guide is for designers, marketers, business […]
5 steps to creating a comfortable public space
What makes a space truly comfortable? Why do some places immediately make you want to stay, while you want to quickly bypass others? The architecture of public space isn’t just about aesthetics, but about experience, interaction, and emotional connection. Every element—from a bench to the lighting—either serves a person or makes their presence more difficult. […]
How to combine functionality and aesthetics in architecture
Imagine a city that not only works but also inspires. Where every crosswalk, facade, or courtyard doesn’t just fulfill its function, but also evokes delight, tells a story, or gives a sense of harmony. Architecture today isn’t just about how something stands—it’s about what it says. We live in a time when people expect more […]