Brand Identity & Spatial Design.
One Cohesive Story.
We offer comprehensive brand design services and create inspiring spaces for B2B clients. Our creative branding agency crafts powerful visual identity systems — from logos to interiors — for hotels, franchises, and more. A holistic approach with meticulous quality control, clear processes, and transparent pricing.
Brand Audit & Discovery
An independent, honest review of your brand. Free of charge. Short and to the point.
We’ll help you see strengths and gaps in your branding.
What we review during the audit
Visual Identity Review
We assess logo, color palette, and typography for fit with your positioning and business goals.
Communications Review
We analyze your website, social media, key messages, and how well they reflect your brand's values and uniqueness.
Customer Touchpoints Review
We observe how the brand manifests itself at key touchpoints (offline, online, digital).
Competitor Benchmark
We provide a simple but illustrative comparison so that the client can see where their brand is lagging behind or winning.
What you’ll receive from the free audit
Report & Recommendations
A short Figma report of 5–7 slides and a 30–45-minute online session to discuss the audit results.
2–3 Priority Actions
We explain what we do first, who is responsible, and what the expected outcome is. No “grand strategy,” just concrete actions.
Independent Expertise
An honest outside perspective without pushing services. We compare with the market using simple metrics and examples. We explain our decisions.
Available for NGOs & SMEs
Even small companies, startups, and non-profit organizations have the opportunity to understand how to strengthen their brand and become more visible.
Global reach
KSA: proven expertise
USA: quality standards, verified
EU: seamless operations across borders
Australia: primed for growth
Solutions for
We partner with those who own the results
Head of Marketing / Brand
We deliver a single, powerful brand identity for every location. You get launch-ready guides, mockups, and assets. The result: faster approvals and perfect brand consistency across the board.
Head of Operations
You get clear project stages with defined responsibilities. We provide precise routes, navigation, and on-site scenarios, ensuring your contractors receive easy-to-understand files for flawless execution.
Property / Development
A complete package of plans, materials, and technical requirements. You receive full specifications and drawings, with our team providing end-to-end support from pre-installation through post-launch.
Procurement Lead
Tender-ready Scope of Work (SoW) and Bill of Materials (BoM). We establish network-wide S/M/L formats and standards, complete with rigorous quality control and transparent change tracking.
Franchise / Network Ops
A turnkey system with a complete franchise bible and rulebook. We provide templates for menus, POS, and brand assets for every location, plus quality reviews at launch and ongoing support.
General Manager / Unit Director
A seamless guest journey, from the website to the room. Your team gets clear scripts and visual cues to ensure every opening is on time and the service perfectly reflects the brand style.
Let's scope your project
Answer 5 quick questions to unlock a free consultation directly with our CEO. This isn’t a sales call; it’s a strategic session where our CEO will listen to your needs and propose actionable solutions. Let’s begin.
Step 1: What is your role in the project?
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Step 2: What type of project is it?
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Step 3: Where will the project be located?
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Step 4: What is the current stage of your project?
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Step 5: What is your primary focus right now?
One last step: schedule your consultation
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Our process
Unifying brand and space into one cohesive system
Brand Consistency. Scaled Effortlessly.
We build a comprehensive brand system to ensure consistency across every touchpoint: from facades and window displays to checkout counters and marketing materials. Our S/M/L format guides empower you to open new locations quickly, without endless approval cycles. We also deliver ready-to-use mockups for seasonal campaigns and promotions.
What you get: A network-wide brand identity, clear format guides, and a complete turnkey package for rapid roll-out.
Engineered for Scalability
We design franchise brands engineered for a seamless handover to your partners. Our deliverables include a comprehensive brand book, detailed guides for interior and exterior assets, and templates for everything from menus to POS materials. To ensure unwavering brand consistency across all locations, we implement a straightforward quality control system featuring photo-checks, clear contractor requirements, and a dedicated support channel.
What you get: A comprehensive brand book, clear instructions for your franchisees, a full suite of templates, and a robust quality control system.
The Complete Guest Experience
We begin with the core brand identity: tone of voice, name, and a complete system of fonts and colors. From there, we design every physical touchpoint—from exterior signage and facade elements to assets in the lobby and rooms. We integrate the brand into your operations by aligning navigation, service menus, and staff uniforms. The result is a unified guest journey, from booking online to checking out, all speaking one consistent brand language. This is captured in a comprehensive guideline to ensure your team delivers a flawless experience on every shift.
What you get: A complete brand identity, a full asset kit, navigation systems, team guidelines, and full launch support.
One Brand From Dine-In to Delivery
We build a cohesive brand identity that unites your dine-in and delivery experiences. Our work covers every customer touchpoint: from menus, packaging, and POS materials to the full interior plan with custom lighting and graphics. For chains, we develop a comprehensive rulebook, enabling fast, consistent roll-outs of new locations.
What you get: A complete brand identity, menu and packaging design, full interior solutions, and a network rulebook.
Clarity and Corporate Identity
We develop a complete corporate identity design to bring order and recognition to your campus or factory. Our work shapes the brand’s visual identity across all key areas, from entrance steles to reception areas and branded walls. This includes creating clear wayfinding and environmental graphic design solutions. We provide contractors with a full implementation kit and oversee the installation to ensure quality.
What you get: A complete corporate identity, clear wayfinding systems, full contractor kits, and quality-assured implementation.
A Unified Identity for Multi-Use Spaces
We create a unified visual identity to connect the diverse zones of your campus—from offices and retail to food courts and event spaces. Our branding services include developing cohesive naming, maps, and clear wayfinding systems for visitors and staff. We also implement smart environmental graphic design with dual-purpose assets, allowing you to easily update messaging for daily needs or special events.
What you get: A cohesive campus identity, complete mapping and wayfinding solutions, and a versatile asset kit for daily operations.
One Brand. Multiple Locations. Unified Rules.
Our principles
In our approach
One Goal: Results-Driven.
We focus on your business objectives and measure our success by your results.
One Team: True Partnership.
We integrate seamlessly with your team, working as a single, unified unit.
Clear Communication: Effortless & Fast.
A single point of contact for streamlined communication and rapid decision-making.
Clear Roles: Full Accountability.
From day one, roles and responsibilities are clearly defined for a transparent workflow.
Controlled Process: On Time, On Track.
We provide a clear project roadmap with defined stages and deadlines, ensuring full control.
Execution-Ready: Turnkey Deliverables.
Contractors receive a complete, ready-to-launch package for immediate implementation.
In our design philosophy
One Story: Cohesive Branding.
Your brand and space must speak with one voice. We ensure this narrative is consistent everywhere.
Instant Recognition: Iconic Facades.
Our brand design creates a powerful first impression, making your building instantly recognizable.
Intuitive Wayfinding: Effortless Navigation.
We create clear navigation and user pathways so people can easily find their way.
Unified System: Total Consistency.
From your website to your physical space, every element of your visual identity is perfectly aligned.
Global-Ready: Flawless Bilingualism.
We ensure your brand communicates with equal quality in any language, be it English or Arabic.
Built to Scale: Scalable by Design.
Our brand identity systems are designed for growth, ensuring every new location upholds the same high standard.
Case studies
Our Principles in Action
Mural Art Park, USA
A new museum format where brand identity and architecture unite to create a unique visitor experience.
Hide Hotel, hospitality
Boutique Hotel: A complete brand identity and atmosphere for a perfect "city escape".
GOOD GOOD, China
Tex-Mex in China: Launching a new brand with a bold identity, custom characters, and ready-to-go packaging.
Andy’s, restaurant chain 50+
A complete rebranding with a new interior concept and a unified system for every location.
Who we are
About Brandon Archibald
Brandon Archibald is a full-service creative agency specializing in brand design and architecture for large-scale B2B projects, including hotels, restaurants, and factories. Our mission is to create holistic designs that compel people to choose your brand.
Our approach is different. We begin with a deep dive: a full brand audit, defining your brand’s portrait and archetype, and conducting thorough market and competitor research. This strategic foundation de-risks the creative process, empowering you with meaningful design choices, not impositions.
We work iteratively with transparent communication and phased payments. Our reach is global, with extensive experience from KSA to worldwide.
Frequently asked questions
1. How long does a project take?
A typical branding project takes 4-5 weeks. Architectural solutions add another 2-3+ weeks. We work in iterations based on a pre-approved plan.
2. How do you prevent project rollbacks?
We start with a strategic deep dive: a brand audit, competitor analysis, and defining your brand archetype. This ensures all subsequent design choices are based on a solid foundation, which you approve.
3. How do payments work?
We work with phased payments tied to specific project milestones. This ensures transparency and control for you at every stage.
4. Do you work with chains and franchises?
Yes. We create comprehensive rulebooks, S/M/L format guides, and templates designed for rapid and consistent roll-outs.
5. Do you sign an NDA?
Yes, we can sign an NDA upon request during the commercial proposal stage
6. How do you work with our local contractors?
We provide them with a turnkey package of specifications and files. We then coordinate the implementation process through installation and the official opening.
7. Do you handle bilingual (RTL) systems?
Absolutely. We have experience with UA/EN/AR and prepare all assets and navigation with RTL requirements in mind where needed.
8. Can you join a project at a late stage?
Yes. In such cases, we conduct a rapid audit, focus on the most critical brand assets, and launch the agreed-upon solutions to meet your deadline.
9. What are the final deliverables?
Your team receives a complete package, including the brand guide, a full kit of assets, all necessary files for contractors, and instructions for network-wide roll-out.
10. We already have some design elements. What's next?
We adapt the existing design to the new space, integrate it into a cohesive system, and supplement your rulebook to ensure unified standards going forward.
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Brandon Archibald
We create cohesive brand identity and spatial design for B2B leaders. From logo to interior, we build powerful brand experiences that deliver results.
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