ГО Brandon Archibald
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Try to read this: HELLO. Now this: hello… And now this: HeLLo?! In all cases, it’s the same word. But each time, it “sounds” different. This is the power of typography: it speaks to us even before we understand the content. In the world of branding, a font is like the intonation of a voice. […]
Imagine your brand is a person. It has its own style, voice, gestures, favorite colors, and favorite phrases. Now imagine you need to introduce this person to others—a designer, a copywriter, a new manager, or a partner from another city. How do you convey the essence? How do you avoid “well, it’s something like this, […]
In printing, there is no such thing as “almost right.” One extra pixel can result in a cropped logo on your banner. The wrong color profile can turn a corporate blue greenish. Preparing layouts for print is a critical stage where the smallest details make all the difference. This guide is for designers, marketers, business […]
Try to read this: HELLO. Now this: hello… And now this: HeLLo?! In all cases, it’s the same word. But...
Imagine your brand is a person. It has its own style, voice, gestures, favorite colors, and favorite phrases. Now imagine...
In printing, there is no such thing as “almost right.” One extra pixel can result in a cropped logo on...
What makes a space truly comfortable? Why do some places immediately make you want to stay, while you want to...
Imagine a city that not only works but also inspires. Where every crosswalk, facade, or courtyard doesn’t just fulfill its...
Disappointment in a client’s eyes, the confused expression on a user’s face who can’t find the right button, a sharp...
Try to read this: HELLO. Now this: hello… And now this: HeLLo?! In all cases, it’s the same word. But each time, it “sounds” different. This is the power of typography: it speaks to us even before we understand the content. In the world of branding, a font is like...
Imagine your brand is a person. It has its own style, voice, gestures, favorite colors, and favorite phrases. Now imagine you need to introduce this person to others—a designer, a copywriter, a new manager, or a partner from another city. How do you convey the essence? How do you avoid...
In printing, there is no such thing as “almost right.” One extra pixel can result in a cropped logo on your banner. The wrong color profile can turn a corporate blue greenish. Preparing layouts for print is a critical stage where the smallest details make all the difference. This guide...
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